Every Pregnancy came to us at a moment of change. The organisation needed an identity that matched the scale of its mission and could bring partners, funders, and communities together around it. We worked with the team across two connected phases, building the brand first and then putting it to work.

Phase one: The rebrand

We led a complete rebrand of Every Pregnancy, defining how the organisation looks, sounds, and shows up. This included a new visual identity, logo system, colour palette, typography, and brand guidelines, designed to feel human, credible, and confident across every audience and channel. The result is a brand that gives the team a clear, consistent foundation for everything they create.

Phase two: The 2026 Partner Convening in Istanbul

With the new identity in place, we applied it to the organisation’s biggest moment of the year. For the Partner Convening in Istanbul, we developed a dedicated event identity that sits within the Every Pregnancy brand while giving the gathering its own character. We then designed and developed the event website, and produced the full set of digital and print assets for the event, from online communications to on-site materials for attendees and the venue.

The result.
A cohesive brand experience, from the organisation’s core identity to a live international event, where every touchpoint feels like part of the same story.